Marketing Utility

UTM Campaign Link Builder

Tag your campaign links so Google Analytics can tell you exactly where your traffic came from.

Campaign Details
* Required fields, per Google Analytics' own UTM convention.
Generated Campaign URL
Fill in the URL, source, medium and campaign name to generate a tagged link.
Saved Links

Links you save will appear here so you can reuse or re-tag them later, in this browser.

About this tool

Comprehensive documentation & audit utility guide
Verified Utility

UTM parameters are tags added to a URL that tell Google Analytics (and most other analytics platforms) exactly which campaign, channel and creative drove a visit. Without them, traffic from a tweet, a newsletter, and a paid ad all just look like generic referral or direct traffic — UTMs are what let you tell those apart in your reports.

How it works
1
Enter Your URL

Paste the landing page you're driving traffic to.

2
Tag Source, Medium & Campaign

Source is where the click came from (e.g. "newsletter"), medium is the channel type (e.g. "email"), campaign is the specific push (e.g. "spring_sale").

3
Copy & Save

Copy the tagged link into your campaign, or save it here to reuse or tweak later.

Key Features & Capabilities
Standard utm_source / utm_medium / utm_campaign / utm_term / utm_content tagging
Autocomplete presets for common sources and mediums
Saved link history, stored locally in your browser only
Works with any existing query parameters already on the URL